by Maegan Porto
Eufora’s Colour Elixir
If you’ve heard of Olaplex and B3 Brazilian Bond Builder, you’ll defintely hear a lot more about the Eufora Colour Elixir very soon!
What is Eufora?
Eufora International is a Californian company that focuses on advanced technology utilizing important botanical extracts that have been scientifically proven to benefit the hair, scalp and skin. Their goal is to create products that respect the environment and your health. Almost all of Eufora’s products are based in grade A, cold pressed, pharmaceutical grade Aloe Vera. Regardless of what texture/ colour/ condition your hair is in, Eufora’s “Promise” lines definitely have a product for you. Eufora’s product lines consist of; Nourish, Curl’n, Aloetherapy, Volume, Smooth’n, Thickening, Hero (their men’s line) and the amazing Beautifying Elixirs line consisting of the future-legendary Colour Elixir. We carry all of Eufora’s products here at Lucido’s, so we can properly prescribe you the perfect Eufora products for your hair!
What is the Eufora Colour Elixir?
Eufora created this Colour Elixir to target the free radicals and prevent them from attacking or damaging the hair during a chemical service and stopping damage BEFORE it occurs. So, let’s break down the science talk, this means that chemical services are oxidative reactions, and oxidative reactions create free radicals which are what cause damage and breakage in the hair during colouring or lightening. So adding this Colour Elixir to the lightener/ colour is actually formulated to prevent the damage and breakage of the hair by slowing down the oxidation of the colour/ lightener. This Colour Elixir has NAOPLEX™ Technology which is a complex of natural antioxidants and vegetable proteins (which is great for the hair!!). The Colour Elixir consists of two steps; the additive (that goes into the colour/ lightener) and the sealer which seals the hair cuticle and locks in the colour. The great thing about Eufora’s Colour Elixir compared to Olaplex and other bond-restructuring products is that there are no formula adjustments, meaning you don’t have to bump up the developer and there are no processing time adjustments needed! It’s a miracle product! So easy to use and it’s perfect for clients looking to go blonde without all of the damage that comes along with it. If a salon near you has it, I highly recommend adding it to your chemical service to ensure happy and healthy hair every time!
Once again, job well done Eufora!
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