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Style Icons By The Decade- 40’s & 50’s

Jul 29, 15

by Maegan Porto

Style Icons By The Decade- 40’s & 50’s

If you missed my last blog, you would have missed the beginning of my iconic style timeline! (So go back and read, stat!!). This blog is focused on the “it-girls” of the 40’s and 50’s.

40’s

Rita Hayworth This actress and dancer, “The Great American Love Goddess” was known for her glamorous style, red locks and vixen-like acting. Born Margarita Carmen in 1918, Rita started in show business at the age of 6. Hayworth had a very sultry, Hollywood- glamour style and was known for her sex appeal. One of her most famous moments was in Gilda where she performed a strip tease wearing a strapless, black satin dress looking absolutely mesmerizing! Rita was also known for her (coloured) red locks with voluptuous waves and her (always) coral pink/ red lips.

50’s

Marilyn Monroe Norma Jean Mortenson, otherwise known as one of the most iconic, glamorous women in history; Marilyn Monroe. This model, actress and singer is well known all over the world for her platinum blonde waves and her perfect embodiment of femininity. Although being a major sex symbol; Marilyn had a type of innocence about her style. She always dressed to emphasize the silhouette of her body, showing off her flawless curves! One of her most iconic outfits was in the film The Seven Year Itch in which she is wearing a haltered, v-neck white dress standing over the subway gate

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as the breeze blows up her dress. Did I mention she was quite the comedic actress too?! Anyway, Marilyn has influenced the fashion and beauty industry immensely and still continues to every day whether it be through style or her knowledgeable, famous quotes.

Grace Kelly One might say she was the style queen of simplicity, elegance and grace, but she was also the Princess of Monaco after marrying Prince Rainier III in 1956. Even during her acting career she never presented herself in anything that would be considered “bad taste”. Her wardrobe normally included sharp-cut capri pants, crisp cotton shirts, dresses with modest, scooped necklines and a nipped in waist and tortoiseshell sunglasses. All of which are still in style today! Kelly’s make up was more on the natural side; with minimal eye make-up, defined brows and coral-red lips. A true natural beauty and style icon.

Audrey Hepburn Film star, style icon and off-screen humanitarian; how can you not adore Audrey Hepburn?! She is most known for her role of elegance in Breakfast At Tiffany’s with her hair pulled back into a voluminous french twist with a tiara, large sunglasses and the classic LBD (little black dress). Not only was Audrey an amazing actress, she was also a fashion muse for designer Hubert De Givenchy. Together they popularized trends such as the banteau neckline and tea length wedding dresses. Hepburn normally rocked heavily lined eyes, very defined brows and either coral, nude or deep red lips. This makeup trend is very popular now, especially defined and thick brows! Style is never outdated!

Images courtesy of pinterest.com, houseandgarden.co.uk and fashion.allwomenstalk.com

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Style Icons By The Decade- 20’s & 30’s

Jul 16, 15

by Maegan Porto

Style Icons By The Decade- 20’s &30’s

Seen as styles from the past are making a comeback in today’s fashion and beauty industry, why not learn about these fabulous style icons?! My next couple of blogs will create a timeline to show how each decade
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developed in style!

20’s

Louise Brooks Born in Cherryvale, Kansas; this dancer, show-girl and silent film star had a definite daring yet luxurious style. Although her style was dramatic, she never looked over the top. Brooks was also known for her signature, sleek, cropped bob haircut with blunt over-the-brow bangs. This haircut and over-all style was an act of rebellion towards the Victorian era; women were expected to have long hair, cover their ankles, legs and arms. Louise was a part of this rebellious movement in fashion. Think of these icons and don’t be afraid to be different and stand out!

Coco Chanel (My favourite style icon in history!) Gabrielle Bonheur Chanel: French designer and founder of the “Chanel” brand. Chanel aided in liberating women post World War I from the “corsetted silhouette” style and created casual, more comfortable clothing as the new feminine standard of style. She embraced simplicity and comfort in her personal style too, and even managed to transform menswear into comfortable feminine pieces! Chanel’s style consisted of mostly black and white pieces, lots of stripes and her signature fake pearl necklaces! She is also the inventor of the “Little Black Dress”, everyone loves a little black dress! Us ladies have a lot to thank her for 😉 She has truly influenced the fashion industry since the 20’s. 30’s

Bette Davis Ruth Elizabeth “Bette” Davis born in 1908; an American actress of film, television and theatre had a very unique style. She didn’t want to be the Hollywood standard of “pretty” and demonstrated an inspiring amount of confidence in her own style, whether it be with a sleek, blonde bob or long brunette curls. Bette was often seen with a skip wave or finger wave hairstyle, giving her the perfect glamour look. Her clothing choices were quite simple (giving the era, a lot of Hollywood stars were dressing very over-the-top and luxurious), but Bette sported simple lace gowns, fur coats and sailor-inspired outfits. She was very versatile and her big doe eyes were the star of the show! Regardless of how long it’s been, these ladies’ styles will always be a part of today’s fashion and beauty industry. They are timeless fashion icons!

Images courtesy of selvedgeyard.com, theclosetfeminist.ca and reneelouise21.wordpress.ca

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Truth Or Dare About Your Hair

Jul 4, 15

by Maegan Porto

Myths or Facts?

Ready to have every hair fact and myth you’ve ever believed debunked? We’ve got your back! Distinguishing the facts from the myths is the number one step to proper hair care.

1. Has any one ever told you that you were giving them grey hair from stressing them out? Don’t let them blame those grey’s on you! Grey hair is not caused by stress. Grey hair is caused by genes in your DNA and also due to oxidation of the follicle. Touching your hair excessively and playing with it can actually cause the hair inside the follicle to turn grey because of the amount of oxygen reaching your follicle. So the less amount of maintenance, the better! Ever noticed why your grey is always worse around the front of your hairline or next to your temples?! Now you know why. 2. SHAMPOOING DOES NOT MAKE YOUR HAIR FALL OUT. Many people try to avoid shampooing their hair because they think it causes their hair to fall out. Yes, there may be a lot of hair in the shower drain afterwards, but if the hair didn’t fall out then, it was bound to fall out in your brush. Not shampooing can actually cause an oil build up on the hair follicle and stunt your hair growth. 3. Brushing your hair constantly does NOT make your hair healthier. It can actually damage your hair cuticle, especially if you are not using a good brush. Brush your hair whenever it is tangled and that is all you need! 4. Dandruff does not always mean you have a dry scalp!!!!!! Dandruff can be caused by an overly-oily scalp too. If the oil glands on your scalp are producing too much oil,a build up of the oil can actually cause a waxy- dandruff on your scalp (which can be worse than a dry scalp). Always check up on your scalp! Most people look for damage in their hair and forget about their scalp, which is the most important. 5. Haircolour does NOT cause your hair to be unhealthy. With the proper shampoo and after-care colour products, it will not damage your hair. Believe it or not, haircolour actually helps plump-up your hair strand. (However, bleaching your hair is a completely different story!) Hopefully these facts and myths will help you care for your hair and scalp! Good, drying-agent-free products and a good stylist will always play a big role in your hair care! SHAMPOO

Images courtesy of trendspotters.tv

Title courtesy of Hilary Blackwood

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The Pixel Project

Jun 24, 15

by Maegan Porto

The Pixel Project

The hair industry will never bore you. There is always something new and exciting going on. Today I’m going to discuss the latest and greatest thing, pixelated haircolour! This is like nothing we’ve ever seen before! It’ll get your creative minds going!

Pixelated haircolour is a technique which gives off a new type of chromatic dimension to a hairstyle. This technique can be used to spice up a plain hair cut or to add to a funky disconnected, etc. There are absolutely no rules when it comes to designing the pixels, it’s a lot of creative freedom! Go wild! If you’re getting bored of the ol’ ombre looks, why not give this a try?! Continue Reading

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L’Oréal Hair Chalk

Jun 12, 15

by Maegan Porto

Be Bold!(Without the commitment)

‘Tis the season for a pop of colour! Why not try out L’Oréal’s Professional Hair Chalk? Lasts 2-10 shampoos without leaving a stain on your natural or coloured hair. What’ve you got to lose?!

With summer here, everyone’s hoping to switch up their colour a little, but without the commitment and bleaching/staining. L’Oréal’s Professional Hair Chalk gives you the opportunity to add that pop of colour you are looking for. The colour is made of water based ink and micro- fiber polymers that grabs the hair fiber, resulting in a beatiful, vibrant tone which lasts through a couple of shampoos.Think nail polish…but for the hair. Each colour shows up differently on the shade of hair that you have- the brighter the hair colour; the brighter the chalk appears and vice versa. If you are looking to achieve that delicate, pastel look you can add a couple drops of water to dilute the formula. This product amazing for playing around with colours! Visit http://lphairchalk.com/about for your colour options or talk to your stylist.

HOW TO APPLY: Apply to clean, dry hair, sectioning the rest of the hair off to avoid getting the product on the rest of the hair. Use old brushes/ combs because they will get stained. Make sure to use gloves and a chemical cape! 1) Add a few drops to the little tray. Using the foam-tipped applicator, apply the product from the root down, making sure the hair is saturated. 2) Comb through, removing tangles. 3) Wait 1 minute and blowdry using your old brush until the product is completely dry. 4) Style hair accordingly to show off your new bold colour! This product can be a service done in the salon or available for retail to DIY at home. Have fun with this product and don’t be afraid to experiment! We love it here at Lucido’s!

Images courtesy of magsbrownehairdressing.blogspot.com and lovehair.gr

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All About The Products

Jun 5, 15

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Runway Ready

May 28, 15

by Maegan Porto

Ponytails Get Professional

Sure, the runway may contain a lot of bizarre hairstyles that most people wouldn’t sport on a regular day. However, the runway is great when it comes to taking something plain and making it look intricate and beautiful (ie. ponytails!!)

As a professional, it is harder than it looks to create the perfect ponytail on someone. Don’t let it fool you! Products are essential for these runway looks. Whether you want a sleek finish or a messy, textured finish, there is a product for it all. If you/ your client has a lot of baby hair and you’re trying to create a slicked back ponytail; spray a small amount of hairspray around the hair line and comb all of the hair back tight, and then spraying again for security. If you’re creating a slicked back ponytail, using a rubber elastic will help to keep the hair in the ponytail tight and secure. (Sometimes a regular elastic will allow the hair to slip out and loosen). Try to avoid using rubber elastics if you’re going for a textured look because it can sometimes get caught in the hair, which is not pleasant! For finishing any ponytail style, spray/ apply a shine product! You will be surprised how much it can polish up your look! For a light shine, I would use Eufora’s Illuminate Shine Mist because it is very lightweight and it’s an excellent thermal defense product. For a dramatic, sleek, almost wet finish I would recommend Eufora’s Pure Polish Finishing Drops. It’s easy to glam up any ponytail with accessories, a couple of elastics or even leaving some hair tucked into the elastic almost creating a bun and letting the rest of the hair fan out around it. The possibilities are endless! Continue Reading

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Braids and Beach Waves

May 22, 15

by Maegan Porto

Beach Waves

Been to the beach lately? If you have, you may have noticed the effortless yet glamorous and natural beach wave everyone seems to be sporting! Beauty has taken over the beach from beautiful hats to boho kimonos! Here I will be giving you some tips on how to achieve the perfect beach wave.

If you have pin straight hair like me, this effortless beach wave isn’t so effortless…. However, the effort is 100% worth it once you reach beach babe status! The number one product you will need for this look is a sea salt spray. This provides a somewhat rough and grainy coat on your hair that will give you the perfect texture for this look (I would recommend Eufora’s Sea Spritz). You can create this look from wet or dry hair. FOR WET HAIR: After your shower, towel dry your hair and then spritz some sea salt spray all over your hair. Be careful as to not soak it in salt spray or it will dry feeling crunchy. Once you’ve sprayed your hair with the salt spray, split your hair into 4 or 5 different sections, grab each section and twist it around your finger until the base is tight and make a small bun by twisting the hair around the base and securing the bun with two bobby pins by criss-crossing them.

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Repeat this for each section. Once all of your buns are secured to your hair you can either apply heat to them with a blow-dryer or leave them in to dry naturally. Once you undo your buns, apply a little more salt spray and shake your hair to separate the waves. If you have very straight hair, scrunch a little curling foam (I use Eufora’s Curl’n Foam) for some structure. Bam! Once it’s fully dry you should have some textured beach waves! FOR DRY HAIR: Spray some lightweight hairspray throughout your hair. Take a 1/1.5 inch curling iron and take diagonal sections of your hair and take turns curling it in different directions for a natural look. Don’t spend too much time curling your hair because the aim is to make is look effortless. Once you’re done curling, shake your hair to separate the curls and spray in some salt spray for extra texture. Voila! Continue Reading

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Flattering Fringes

May 22, 15

by Maegan Porto

Flattering Fringes

What better time than spring to decide whether you’re ready to commit to bangs or not?! If you decide that you’re not cut out for a life with bangs, there’s enough time to grow them out before summer!

The good thing about bangs is that they can draw attention to your best features, especially your eyes and lips, while also framing the face. Brow-length brows are great for showing off your eyes. Depending on your face shape and facial features, there are many different types of bangs to suit you; blunt bangs, side-swept bangs, whispy bangs, asymmetrical bangs, betty bangs (for a very edgy look), etc. Bangs are a great way to switch up a plain hairstyle. A con to bangs is the maintenance. They need to be trimmed often enough and you have to be committed to styling them. Also, beware of any cowlicks along your hairline! If you have a cowlick, bangs may not be for you unless you are really willing to work on styling them. Otherwise you will be stuck with awkward, splitting bangs for a little while! Always, always, always consult with your stylist first! They know best!

Images courtesy of stylenoted.com and fmyhair.com

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Spring Up Your Style!

May 5, 15

by Maegan Porto

The Silver- Grey Movement

Who knew grey hair would become one of the most “must-have” hair trends of 2014/2015?

So many women and men spend hundreds or even thousands of dollars a year at salons to cover up their grey hair, and now people are spending hundreds to achieve the icy or slate grey look! I am a huge advocate for this hair colour. It is unique and is so versatile when it comes to formulating the colour. To achieve the perfect grey, it is a lot of trial and error as a stylist. Play around with different products and don’t be afraid to experiment! If you are considering joining the grey movement, there is one con to achieving this hair colour; your stylist will have to lighten (bleach) your hair until it is a level 11, which is basically a white-blonde and then apply the grey/ silver formula. This can be a very damaging and long process and I would recommend that you invest in a good deep conditioner such as Eufora’s Urgent Repair Treatment (available at my salon, Lucido Hair Studio). Please remember that your hair isn’t invincible! If you’re looking for a low maintenance hairstyle, try a rooty- grey! Choose a colour close to your natural for the root area and balayage it throughout your hair along with the grey. It looks amazing if it’s done right, I promise! Join the grey movement! Continue Reading

Colour, Style | Maegan Porto | Comments Off on Spring Up Your Style!

by Maegan Porto

Style Icons By The Decade- 40’s & 50’s

If you missed my last blog, you would have missed the beginning of my iconic style timeline! (So go back and read, stat!!). This blog is focused on the “it-girls” of the 40’s and 50’s.

by Maegan Porto

Style Icons By The Decade- 20’s &30’s

by Maegan Porto

Myths or Facts?

Ready to have every hair fact and myth you’ve ever believed debunked? We’ve got your back! Distinguishing the facts from the myths is the number one step to proper hair care.

by Maegan Porto

The Pixel Project

The hair industry will never bore you. There is always something new and exciting going on. Today I’m going to discuss the latest and greatest thing, pixelated haircolour! This is like nothing we’ve ever seen before! It’ll get your creative minds going!

by Maegan Porto

Be Bold!(Without the commitment)

‘Tis the season for a pop of colour! Why not try out L’Oréal’s Professional Hair Chalk? Lasts 2-10 shampoos without leaving a stain on your natural or coloured hair. What’ve you got to lose?!

by Maegan Porto

Ponytails Get Professional

Sure, the runway may contain a lot of bizarre hairstyles that most people wouldn’t sport on a regular day. However, the runway is great when it comes to taking something plain and making it look intricate and beautiful (ie. ponytails!!)

by Maegan Porto

Beach Waves

Been to the beach lately? If you have, you may have noticed the effortless yet glamorous and natural beach wave everyone seems to be sporting! Beauty has taken over the beach from beautiful hats to boho kimonos! Here I will be giving you some tips on how to achieve the perfect beach wave.

by Maegan Porto

Flattering Fringes

What better time than spring to decide whether you’re ready to commit to bangs or not?! If you decide that you’re not cut out for a life with bangs, there’s enough time to grow them out before summer!

by Maegan Porto

The Silver- Grey Movement

Who knew grey hair would become one of the most “must-have” hair trends of 2014/2015?

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